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Visual Identity

Colors, typography, and logo usage

Core Colors

Our palette of four colors creates harmony and focus.

Color in Context

Dark Context

Premium Materials

Used for downloadable PDFs, infographics, and premium content.

Light Context

Web & Editorial

Used for website, newsletters, and everyday communications.

Typography

The Freight family from Adobe Fonts — three complementary faces.

Freight Display Pro

freight-display-pro

Headlines, titles, hero text

Wine is the vehicle.

Freight Text Pro

freight-text-pro

Body copy, long-form content

Discernment is a skill, not a birthright. Anyone can develop it with attention and intention.

Freight Sans Pro

freight-sans-pro

Labels, UI, navigation, buttons

EXPLORE THE COLLECTION

Logo Usage

The Polished Palate

PP Logo — On dark backgrounds

The Polished Palate

PP Logo — On light backgrounds

Drink with Rapha

DWR Logo — On dark backgrounds

Drink with Rapha

DWR Logo — On light backgrounds