Aesthetic
Editorial elegance with approachable warmth. Premium wine magazine meets intimate dinner party.
Characteristics
- • Soft, warm lighting (golden hour or diffused)
- • Dark moody OR clean bright editorial
- • Shallow to moderate depth of field
- • Negative space for text overlay
- • Intentional, minimal props
Props
- • Wine glasses: Zalto Universal or similar
- • Surfaces: neutral stone, linen, matte ceramics
- • Accessories: cream notebooks, black pencils
- • Organic: subtle herbs (thyme, rosemary)
Do's and Don'ts
✓ Do
- • Use warm, natural lighting
- • Keep compositions clean and intentional
- • Show wine in elegant glassware
- • Include subtle lifestyle context
- • Maintain generous negative space
✗ Don't
- • Use stock photo aesthetic
- • Show overly staged setups
- • Include people's faces
- • Use harsh, cold lighting
- • Use rustic wood or marble veining
Background Treatments
Dark & Moody
Deep plum/aubergine backgrounds
Bright & Editorial
Warm cream/white backgrounds